Today’s Forecast

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Shimmering beautiful

Local outfit ideas for “The Eras Tour”

Grab you favorite pair of statement sneaks to pair with a lavender dress. | Photo via Penelope T Boutique

Are you ready for it?

The Eras Tour is quickly approaching — and you better have an outfit made to charm Ms. Taylor Swift when she comes to town next week, April 13-15.

The concerts will feature songs from the last 15 years, encompassing 10 albums and lots of outfit changes. Swifties did the hard part, getting tickets — so we’re helping you shop local and pick out an outfit based on different album aesthetics.

Pro tip: If you plan to bring a bag, make sure it’s on the approved list — like one from Hazel & Dot.

“Fearless”

The “Fearless” era is pretty simple — wear something white and flouncy with cowboy boots. Shandy Style Boutique has tons of dreamy, romantic options — and finish the look off with a pair of signature boots from locally-owned Russell’s Western Wear.

“1989"

Think: Los Angeles glamour with a pop-princess flair featuring bright colors, glitter, and 1950s style. There’s no better place to hunt for a vintage-inspired fit than ARTpool Gallery on Central Avenue. The massive shop stocks tons of old school women’s and men’s clothing, glittery jewelry, cat eye sunglasses, and unique pieces that will surely earn you a compliment from a fellow Swiftie.

“Reputation”

Revenge is best served in style — honor the era with a more grungy, hard-core look by accessorizing at La France in Ybor City with a corset top, a leather jacket, and maybe even some sky-high boots.

“Folklore and Evermore”

The “Folklore” and “Evermore” aesthetics embrace the cottage-store vibes with pastel colors, cardigans, and flannels. Roam Revolve Clothing Exchange for the perfect eyelet top, breezy dress, or 70s shades.

“Midnights”

Her latest album, “Midnights,” combines soft glam with a mix of other eras — but if you want to embrace the “Lavender Haze” aesthetic, you can’t go wrong with the color purple. Check out this form-hugging, purple midi dress and some earrings to match from South Tampa’s Penelope T Boutique.

3 more eras

Poll

Do you belong to a gym?

A. Yes
B. No

Congratulations to Linda J. for winning a $50 gift card to our online shop, Six & Main. Did you know you could be our next winner? Answer this week’s survey questions for a chance to score a gift card!

Submit your answer

Events

Today, April 3

Spring Shellebration | Monday, April 3-Tuesday, April 11 | 4-8 p.m. | Clearwater Marine Aquarium, 249 Windward Passage, Clearwater | $0-$36 | Enjoy extended hours with your favorite rescued marine animals, games, dances, and other activities — plus discounts on admission when you book online.
Ben & Jerry’s Free Cone Day | Monday, Apr. 3 | Various locations | Free | Make Monday a little sweeter with a free scoop of Half Baked, Cherry Garcia, or any of your fave B&J flavors.

Tuesday, April 4

The Nursing Workforce Dilemma in Florida | Tuesday, Apr. 4 | 2-3 p.m. | Pasco Hernando State College Instructional Performing Arts Center, 8657 Old Pasco Rd., Wesley Chapel | Free | Experts from Bayfront Health St. Petersburg, the Agency for Health Care Administration, and Pasco-Hernando State College weigh in on the crisis — make sure to preregister.
Kristy Parton & Helios Jazz Orchestra | Tuesday, Apr. 4 | 7:30 p.m. | Palladium Theater, 253 Fifth Ave. N., St. Petersburg | $25-$35 | Longtime entertainer Kristy Parton performs jazz hits with the 18-member Helios Jazz Orchestra.
Shear Madness | Tuesday, April 4-Saturday, April 8 | Times vary | The Straz Center for the Performing Arts, 1010 N. MacInnes Pl., Tampa | $44-$55 | Laugh out loud at the screwball comedy — and decipher the clues to discover the murderer.

Wednesday, April 5

Sunset Yoga at St. Pete Pier | Wednesday, Apr. 5, Wednesday, May. 3 | 7-8 p.m. | Spa Beach Park, 600 2nd Ave. NE, St. Petersburg | Free | The Body Electric Yoga Company leads a practice for all skill levels — register to score 10% off your bill at the Pier’s Driftwood Cafe.
The London Séance Society | Wednesday, Apr. 5 | 7-8 p.m. | Tombolo Books, 2153 1st Ave. S., St. Petersburg | $29-$36 | New York Times bestselling author Sarah Penner reads from her new book.

Thursday, April 6

Zombie Beach: The Musical! | Thursday, Apr. 6-Saturday, Apr. 8 | 7:30 p.m. | Hillsborough Community College Ybor City Campus Art Gallery and Mainstage Theatre, 14th St. and Palm Ave., Tampa | $0-$20 | This musical will transport you to the 1960s, more specifically, Zombie Beach.

Plan ahead with our community events calendar below.

100+ more events

Click here to have your event featured.

Finance

This billion-dollar startup wants to help you retire

Portrait of businesswoman standing against a wooden wall in office.

SmartAsset’s no-cost tool makes it easy to find vetted financial advisors who serve your area. | Photo by Dean Mitchell

This Princeton grad’s startup raised $161 million to help people plan for retirement. 👀

If you’re one of the whopping 110 million Americans over age 50 — or a wise Millennial looking to get ahead — SmartAsset’s no-cost tool makes it easy to find vetted financial advisors serving our local area.

In just a few minutes, you can get matched with up to three financial advisors, each legally bound to work in your best interest. Now that’s service.*

Take the free quiz

News Notes

Weather

88º | Partly cloudy | 15% chance of rain

Sunrise + Sunset

Rise: 7:18 a.m.
Set: 7:48 p.m.

Tides
Old Tampa Bay

High: 2 a.m. + 3:12 p.m.
Low: 8:43 a.m. + 8:42 p.m.

Clearwater Beach

High: 11:29 a.m. + 11:20 p.m.
Low: 5:16 a.m. + 5:12 p.m.

Sports

How ‘bout that a six-peat? The Tampa Bay Lightning clinched a spot in the playoffs over the weekend (for the sixth year in a row) with a win over the Islanders. The team takes on the Toronto Maple Leafs in the first round. (AP News)

Opening

Procure by the Women’s Creative opened on Saturday in Hyde Park Village (734 S. Village Cir.). The St. Louis-based brand stocks candles, clothing, blankets, jewelry, and other goods produced by local and women-owned businesses.
On the hunt for a guilt-free rock? Internet-famous jewelry brand Brilliant Earth is opening up in Midtown Tampa (3714 Midtown Dr., Suite F 215). The brand uses recycled materials to craft your dream engagement rings, necklaces, and more. An opening date has not been announced. (That’s So Tampa)

Travel

Tampa International Airport is adding a flight to Wilmington, North Carolina in late June. The Avelo Airlines flight will run twice a week. (Tampa Bay Business Journal)

Sports

It’s almost Frozen Four time. The NCAA men’s hockey tournament takes over Amalie Arena Thursday, April 6+ Saturday, April 8. Buy tickets to see Boston University, University of Minnesota, University of Michigan, and Quinnipiac University squads face off.

Community

The need for affordable housing is one of St. Petersburg’s most topical issues. The St. Petersburg Downtown Partnership created a website that allows residents to see new and planned affordable housing projects, browse assistance resources, and search area needs by zip code. (St. Pete Rising)
The City of Tampa is now accepting applications for its e-bike voucher program. Read the qualifications + apply online. Get to it, applications close Friday, April 14 at 5 p.m.

History

In 1937, 5,000 women gathered in Tampa to protest against fascism. Now, a new Ybor City mural and historic marker located at 2015 East Seventh Ave. immortalizes their efforts. Read more about the march. (Tampa Bay Times)

Eat

Platters, sweets, or a full meal? Publix GreenWise Market will do the cooking for you this Easter — and they’ve got some pretty nice options to choose from (think: in-house smoked turkey dinner, antipasti platter, cold brew espresso crunch cake, and more). See details + order.*

Wellness

Our tip for a gentle, gradual wake-up: Amazon’s Halo Rise, which uses smart alarm clock technology to simulate a sunrise. Bonus: Turn on the sleep tracking feature to help improve your sleep — no wearable device required.

Featured Apartment

Swim, fish, play + explore — then come home to a space where relaxation, energy, and luxury are nested together. Enter: Ridley at Waterset, a community that provides residents with everything they need to rejuvenate, reenergize, socialize, and focus. Learn more.*

COMMUNITY

How to navigate our events page

How to navigate our community events page

Our events page makes it easy to find happenings on the go. | Photo by Ketut Subiyanto via Pexels

You may be familiar with the events section of our newsletter — but what about our website?

Make the most of our comprehensive events calendar with these pro tips for navigating our site like a true local.

Event search tools

First, head to our Events page.

Then, start scrolling to see what events are coming up, or use these key features to filter events more specifically:

Magnifying glass icon: Search keywords to find event categories or search events by name.
“All Events” drop-down (desktop): Search for virtual events or “Editor’s Picks.”

What’s an Editor’s Pick, you ask? Those are events that our team has personally curated for our audience. Aka: fun, noteworthy, or important going-ons in the community.

Descending list icon (desktop): Choose how you want events for each day to be ordered — by time, popularity, or alphabetically.
Bullet list icon: Change the format from lists to thumbnails.
Additional tools: Select date, location, and/or radius.

Add your own event

You can add your own events to our community calendar. Here’s how:

“Add Event” calendar button: Click or tap this button, create a login, and input your event information. We need the name, date(s), time(s), location, price, and a brief description.

Bonus: You can always upload events for free, or choose a paid option to guarantee that it’s listed in our newsletter. Review our promotional offerings before clicking “submit.”

Happy event hunting!

The Wrap

Today’s Edition By:
Bailey

From the Editor

Have you hit the beach yet this year? Now that red tide has ebbed a bit, I spent a little time at Treasure Island this weekend and it was wonderful. Keep tabs on the organism’s spread online.

Missed Friday’s newsletter? We spilled the set list for Gasparilla Music Festival.

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