We receive hundreds of thank you notes and kind messages every week. | Gif by 6AM City
Every day, we write TBAYtoday with one goal: to help you feel more connected to your city. And we’re not alone — our friends across the US, from Seattle to Tampa Bay, do the same for our 6AM City communities.
We believe in the power of local media to keep the community informed, engaged, and excited about where they live. That’s why our newsletter is and will remain free.
How do we make it sustainable?
We partner with national brands and some of Tampa Bay’s best organizations + businesses that support our mission of bringing only good news to your inbox. But we also rely on reader support.
We’re calling on you now to help support our mission with a donation.
Graphic by 6AM City
Over the next 10 days, we’re launching a reader-driven campaign to sustain what we do best:
Sky St. Pete is officially going up after a multi-year construction delay. The Southwest Florida Management District recently approved a permit for the 20-story, 246-unit downtown tower. The city approved the project back in 2022. (St. Pete Catalyst)
Civic
Yesterday, we shared that the developer of 400 Central wants more time to submit a proposal for the Trop site. And you know that they say, “you want it, you got it.” Mayor Ken Welch told the Tampa Bay Business Journal he’s going to postpone the 30-day proposal window until January. (Tampa Bay Times)
Opening
The Luce, a Tribute Portfolio Hotel opens next year in St. Pete Beach. Where at? The hotel is going up on the old Postcard Inn Property. Plans for the prime beachfront plot also include a restaurant called Sundrop, on-the-sand offerings from the Baby Turtle Beach Club, yoga classes, and live DJ “Groove Sessions.” (I Love the Burg)
Try This
Halloween is over, but there’s still Ghostfest. Head to Roser Park this Saturday, Nov. 15 for a haunted market with tarot readings, vendors and nonprofits, and lots of eats. And consider getting an in-depth tour of the historic hilly neighborhood from Spirits of St. Petersburg’s paranormal investigator Brandy Stark. (Creative Loafing Tampa Bay)
Show
One of our favorite beach bums singers is coming back to TBAY. Jack Johnson plays MidFlorida Credit Union Amphitheatre on Wednesday, Aug. 19, 2026. And Lake Street Dive is opening the show. Tickets go on sale this Friday, Nov. 14. (Creative Loafing Tampa Bay)
Mailbag
A friend of the newsletter (hey, Erin) wrote in to share a couple more photo booths across TBAY. She says there’s also booths at The Tampa EDITION and Armature Works. But we know there’s more out there — let us know.
Sports
Recap the Buccaneers’ tough loss to Patriots, and see how it impacts Tampa Bay’s playoff hopes. Get stellar analysis from local experts of the Tampa Bay Buccaneers with Locked On’s daily podcasts.
Wellness
This weekend: Hack Your Health 2025, one of the largest health and wellness conferencesin the world. Join 2,000+ attendees for three days of expert panels, product demonstrations, giveaways, and the latest in biohacking research. Tix + info this way.*
Plan Ahead
Hosting an event? Spread the word to our thousands of engaged subscribers. Explore our business promo portal to find the perfect fit for your budget — from standout banner ads to scroll-stopping social content.
Job
Ready to kickstart your career in digital media sales remotely? We’re looking for a Sales Coordinator to fuel our fast-paced sales team, with a competitive salary, premium benefits, unlimited PTO, and real growth opportunities to boot. Apply to join our team.
Event Spotlight
The glitzy neighborhood is decked out for the holidays
Photo by Water Street Tampa
No need to brave the New York cold for holiday magic this year — just the frigid paradise that is Tampa this week. Season Spectacular returns to Water Street Tampa this Friday, Nov. 14. from 5-9 p.m.
Wander the skyscraper-lined streets for photos with Mr. Claus, jolly tunes and carolers, and holiday-themed crafts and treats, plus:
Hand-stenciled shop windows with live performers
The Holiday Glow Lounge, a holiday-themed dance party in Via Corazon
A holiday-themed silent disco
But wait, there’s more. Take a short walk over to Sparkman Wharf for its Winter Wonder Wharf celebration with:
The ultimate fast-charging phone charger for your car. It features two retractable cords and two additional ports so you can charge up to four devices at once. Read: No more fighting over a single car charger.
The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
The time to preorder Thanksgiving meals to-go or book resys is waning, so hop to. Which reminds me, I recently became a fan of Trader Joe’s stuffing-flavored popcorn. It sounds strange, but it’s pretty decent.
Are there any locally-inspired Thanksgiving dishes your family busts out every year? Let me know, and we might share your recipe + story in the newsletter.