Tampa's skyline is about to change as the Pendry begins construction.
6AM City In-house

Live in the new lap of luxury ䷖

Meet the Pendry Residences Tampa
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The Pendry has nine different residential floor plans. | Photo via the Hockey Realtor
Something new is emerging in downtown Tampa that will soon change the city’s skyline.

Construction has begun on Pendry Residences Tampa (100 Ashley Dr. S. Suite 100), a 38-story, five-star hotel and residential tower along the Downtown Riverwalk.

The building will include 207 modern-designed residences, 220 hotel rooms and suites, and several penthouse pads.
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The Pendry will have 32,760 sqft of retail space

Photo via Google My Maps

Have an appetite for luxe living? Residences start at $1,175,000. Each unit boasts expansive floor-to-ceiling windows and private terraces with Hillsborough River-facing views. Tenants will have access to a private lobby, rooftop pool, sundeck, private lounges, and wellness amenities.

This would be the first Pendry residence in the Sunshine State. The other three are in Natirar, NJ, Park City, Utah, and West Hollywood, CA.

This week construction crews began drilling tests to reinforce the building’s foundation. The process is expected to take a few weeks. The building is projected to open in 2025, according to WFLA.

Head to the building’s Instagram page to see the latest renderings.

Find out what else is building out TBAY’s skyline here.
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Today, Jan. 24
  • Gasparilla: A Tampa Tradition | Tuesday, Jan. 24-Sunday, March 5 | 10 a.m.-5 p.m. | Henry B. Plant Museum, 401 W. Kennedy Blvd., Tampa | $7-$12 | Check out photographs from 1904 to the present, vintage invitations, and gowns worn by Gasparilla queens.
  • Opera at The Dalí: The American Dream | Tuesday, Jan. 24 | 5-6 p.m. | The Dali Museum, 1 Dali Blvd., St. Petersburg | $5-$10 | Listen to songs from Leonard Bernstein’s musicals.
Wednesday, Jan. 25
  • Emma Willmann | Wednesday, Jan. 25 | 7:30-9 p.m. | The Tampa Improv, 1600 E. 8th Ave., Ste C-112, Tampa | $23 | This comedian was voted one of the 10 Funniest Women in New York City by Time Out NY.
Thursday, Jan. 26
  • Needlecraft Club | Thursday, Jan. 26 | 1-3 p.m. | Mirror Lake Library, 280 Fifth St. N., St. Petersburg | Free | Knit, crochet, needlepoint, embroider, or quilt to your heart’s content.
  • Tampa Bay Lightning vs. Boston Bruins | Thursday, Jan. 26 | 7 p.m. | $85-$825 | Amalie Arena, 401 Channelside Dr., Tampa | Head over to Amalie to watch the Lightning take on the Boston squad.
  • Gasparilla Bar Crawl 5K | Thursday, Jan. 26 | 7-9 p.m. | Bar HWRD, 302 S. Howard Ave., Tampa | Free+ | Dress in your pirate best and join the Bar HWRD Run Club for a 5K run with pit stops for drinks.
  • The Moth | Thursday, Jan. 26 | 7:30 p.m. | Tampa Theatre, 711 N. Franklin St., Tampa | $40-$50 | Listen to stories of adventure, struggle, redemption, and creativity.
Friday, Jan. 27
  • Jeff Dunham | Friday, Jan. 27 | 7 p.m. | Amalie Arena, 401 Channelside Dr., Tampa | $49.50 | The famed ventriloquist is bringing his box of wise-cracking characters to town.
  • Rough Riders Pre Gasparilla Invasion Party | Friday, Jan. 27 | Tampa Convention Center, 333 S. Franklin St., Tampa | Free | Get your pre-pirate invasion party on.
We have a calendar filled with events and activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.

100+ MORE EVENTS
6AM City In-house

7 secrets to know about hiring a financial advisor 👀
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SmartAsset is a hassle-free way to find vetted financial advisers in your area. | Photo by SmartAsset
Life should be a balance of adventure and relaxation — not finances. Enter: Working with a financial advisor. But choosing the wrong one could potentially wreak havoc on your retirement and investments.

Check out these seven secrets comfortable retirees know about hiring one, so you can get back to the balance that matters most.

Pro tip: For simplicity, try this free tool to get matched with up to three vetted financial advisors serving your area.*
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Weather
  • 74º | Partly Cloudy | 0% chance of rain
Sunrise + Sunset
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Old Tampa Bay
  • High: 4:20 p.m. + 6:23 p.m.
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Clearwater Beach
  • High: 12:27 p.m. + 2:09 p.m.
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Plan Ahead
  • Can we get a “Woooo?” This year’s Gasparilla parade will be led by none other than Tampa’s most stylin’ and profilin’ WWE Hall of Famer + resident — Ric Flair. The superstar will serve as the parade’s grand marshal, leading thousands of people down Bayshore Boulevard on Sat., Jan. 28. 🏴‍☠️ (Channel 10 Tampa Bay)
Biz
  • For more than four decades, CAE USA, the largest defense contractor in town, called Tampa Bay its home. However, this week, the company set up a new main base of operations in Virginia. CAE will continue to operate in Tampa in a new facility expected to be completed later this year. (Tampa Bay Business Journal)
Sports
  • Ronnie Gajownik, a former USF softball player, will manage the Hillsboro Hops, an affiliate of the Arizona Diamondbacks. The move makes her the second woman in history to manage a minor league team. Gajownik graduated from USF in 2015. ⚾️ (WUSF News)
Pets
  • Curtis Hixon Waterfront Park (600 N. Ashley Dr., Tampa) is about to become unleashed. The Humane Society’s Bark in the Park 2023 is set for Sat., Feb. 11, from 11 a.m.-3 p.m. The event features adoptable animals, fun activities for dogs, vendors, food trucks, and live music. 🐕 (That’s So Tampa)
Number
  • Floridians helping Floridians. Patients insured by Metro Inclusive Health helped provide more than $660,000 to uninsured patients last year, just through their normal copay. The Copay It Forward program helped folks with healthcare, housing, food services, and more. ⛑ (I Love the Burg)
Eat
  • If it’s free, it’s for me. The Lukumaki Greek Donuts + Coffee truck will finally touchdown in Tampa on Fri., Jan. 27 + the first 10 customers get treats for free. Greek donuts, known as “Loukoumades,” are bite-sized, deep-fried honey balls. 🍩 (That’s So Tampa)
  • Looking to expand your local restaurant rotation? Enter: The Terrace Grille’s scratch kitchen, known for serving Florida’s freshest flavors in an upscale, tropical-inspired atmosphere. Stop by for breakfast, lunch, dinner (including happy hour), or weekend brunch. Make a reservation.*
Drink
  • Doors open at Ybor’s Deviant Libation (3800 N. Nebraska Ave., Tampa) this Fri., Jan. 27, at 4 p.m. Bring 11 of your buddies + take up the whole bar area. Owner Tim Ogden says the Skatepark of Tampa’s 20-year anniversary “Moat Water” stout will be on tap. 🍺 (Creative Loafing Tampa Bay)
Listen
  • The Tampa Bay jazz guitarist gem Damon Fowler has officially put his love of the area on record — literally. Listen to “It Came Out of Nowhere,” Fowler’s newest song off his 10-track blues album, “Live at the Palladium,” was recorded right at the St. Pete theatre a year ago this month. 🎧 (Creative Loafing Tampa)
Community
  • Do you hear wedding bells ringing? If you’re looking for a scenic outdoor venue, consider tying the knot at Bonnet Springs Park, surrounded by century old trees and Florida foliage. Learn more + request info. 💍 *
Trending
  • The internet’s most popular cup is back in stock. The Stanley Quencher is beloved for its comfortable handle, large straw, ability to fit in your car’s cup holder, and how it keeps water cold for 11 hours. Plus, the popular 40 ounce size means all day hydration. 💧*
Learn
  • Meet Morning Brew, a free daily newsletter that covers the latest news across business, finance, and tech, written in a fun and witty tone that makes reading the news actually enjoyable. Four million people are already subscribed — it’s 100% free and takes just five minutes to read.*
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Bon appétit 🇫🇷

Boulon Brasserie opens in Tampa, FL
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Boulon’s warm glowing bar area can fit over 20 people | Photo via Boulon Brasserie
Why drop a grand on a flight to Paris when you could have a grand old French themed time right on Water Street?

Last week we told you how you can now make reservations at Water Street Tampa’s long-awaited French bistro Boulon Brasserie (1001 Water St., Tampa).

Well, the restaurant’s doors officially open today.

Led by Executive Chef Habteab “Hab” Hamde, the kitchen flaunts a massive menu. Some notable options are the creamy French onion fondue, escargot, and a gently cured duck confit — which we had to Google. Turns out the dish is a cooked duck leg basted in its own fat + served on a savory crepe.

If that’s not your thing, Boulon offers many dessert options like crème brûlée, warm butter cake, profiteroles, and a chocolate dome — perfect for the gram and the belly.

For more info on the latest openings, head to our Instagram.
THE WRAP

Today’s issue was written by Brad.

Editor’s pick: Do you like cruising across Tampa Bay on the Cross Bay Ferry? I never have, but I’m going to tomorrow. According to the Times, riders traveling on Wednesdays + Thursdays during January and February can buy one ticket and get another free. Use the code: CROSSBAYWEEKDAY.

Missed yesterday’s newsletter? We jotted down a few easy ways to get to know your neighbors and give back to the community.
Connect with us.

Editorial: Brad Haft, Bailey LeFever, Jessalin Heins-Nagamoto, Emily Shea, Dayten Rose, Sarah Leonhardt, Katie Smith | Send us a scoop, question, or feedback.

Sales: Kailey Burke | Advertise with us.

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