What do locals really call things in Tampa Bay?

Officially, it may be the Rivergate Tower, but it’s always “the Beer Can Building” in our hearts.

Tampa's skyline, with the Rivergate Tower pictured on the right. Its yellowish brown color is reflected in the sun, with windows lining the outside. There is an ominous cloudy sky with streaks of blue above.

It’s nicknamed the Beer Can Building for a reason.

Are you guilty of the calling Rivergate Tower “the Beer Can Building?” You’re not alone.

Across the US, communities have created their own nicknames that might confuse out-of-towners asking for directions. Chicago’s Willis Tower is still referenced by locals as the “Sears Tower,” NYC’s Brooklyn-Queens Expressway is lovingly shortened to “the BQE,” and Greenvillians in SC call Augusta Street “Augusta Road.”

How the names originate doesn’t matter. Be it a former title that locals can’t let go of or a silly nickname that caught on, we’re curious to know what Tampa Bay residents really call things — even if it’s just among friends or family. We’ll go first:

  • Some longtime locals still call Amalie the Ice Palace — even though that hasn’t been its name for 20+ years.
  • One of the Howard Frankland Bridge’s infamous nicknames is the “Howard Frankenstein,” for the sheer number of accidents incurred on the TBAY stretch.

What nicknames do you have for Tampa Bay’s parks, stadiums, roads,buildings, and other landmarks? Let us know, as we might share them in the newsletter.

More from TBAYtoday
Tampa Bay’s beloved coffee joint is making its first move into Pinellas and Sarasota counties.
The city’s long-awaited two-way bike lane is nearly complete.
The new 31-story condo tower is one of the latest changes to the South Tampa skyline.
Different cities and regions have plenty of localized menu items. Now it’s time for cookies to join the fray.
Increasing the value of your home might be easier than you think.
The budding corals will eventually be replanted within the Keys as part of Florida’s Coral Reef Restoration and Recovery Initiative.
We compiled all of the feedback from our Giving Campaign to learn what readers love most and want to see more of in our newsletters. Here’s a peek at what they said.
From pop legends to chart-topping bands, there’s no shortage of concerts to see this year in the Tampa Bay area.
Here’s where to ring in 2026 in TBAY.