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Q+A with Tampa Bay multimedia artist Ya La’ford

Spend some time with the renowned artist, as she shares about her local inspiration and future projects.

Ya La’ford  sits in front of an orange potter's wheel with clay on her hands and listens to a man sharing insights art form.

The artist learns a new way of creating on a trip to Ghana.

Photo via Ya La’ford Studio

She’s about to close a massive show exploring the American West at the James Museum. She’s working on several projects across Florida like an Orlando sports center and St. Pete sculpture — not to mention her work across the US. And she’s got heaps more ideas simmering along in her mind: a permanent museum, a short film..

She’s Tampa Bay’s own renowned artist Ya La’ford. The multimedia visionary aims to “work between the visual and the complexities of the human community with layered meanings.”

We chatted with La’ford about her sources of TBAY inspo + what’s next. Here’s what she had to say.

Editor’s note: Questions and answers have been edited for length and clarity.

What inspires you about Tampa Bay?

“As an artist, my love for Tampa Bay runs deep. This place is alive with vibrant culture, diverse communities, and stunning natural beauty. I find inspiration everywhere I look—the way the sun sets over the bay, painting the skyline in warm hues, tells stories that resonate with me.

What really captivates me about this area is its rich tapestry of cultures. The local art scene reflects so many voices and experiences, and being surrounded by fellow artists, musicians, and creatives who push boundaries keeps my own creativity alive. I’m continually inspired by the resilience and spirit of the communities here, especially those that have historically been underserved. Their stories drive my passion for creating art that speaks to identity, belonging, and our shared experiences.”

Where’s your favorite place to find inspiration locally?

“The Tampa Riverwalk is such a gem! It’s amazing how this stretch along the Hillsborough River has become a lively hub for the community. I love how it transforms the waterfront into a place where people come together to enjoy everything our city has to offer.

As an artist, the Riverwalk is a canvas for my creativity. The sunsets over the river, the vibrant atmosphere, and the diverse mix of people all fuel my inspiration. I often find myself capturing the colors of the sky or the laughter of families enjoying the space. It’s a reminder of how art and community can come together in such a beautiful way. The Riverwalk truly reflects the heart and soul of Tampa, and I’m grateful to have it as my backdrop.”

What local projects are you working on right now?

“Right now, I’m diving into some amazing projects! I’m working on the Courageous 12 initiative in St. Petersburg, which honors those who’ve driven change in our community.

In Orlando, I’m contributing to a new sports district, creating designs that capture the local spirit.

I also have a large sculpture project in Sarasota that I’m really excited about, along with a venture in New Orleans that’s all about tapping into that city’s vibrant culture. Plus, I’m making my movie debut in Orlando, which is a thrilling new challenge for me.

On top of all that, I’m launching some merchandise that reflects my art and message. It’s a busy time, but I love being involved in projects that resonate with the communities I care about!”

What does the design process for that look like?

“For the Courageous 12 project, capturing the essence of memory and justice is crucial. The design will reflect the powerful stories of those who fought for change, creating a space that honors their legacy while promoting reflection and dialogue.

We’ll incorporate elements that symbolize justice—like scales or pathways representing the journey toward equality—intertwined with personal memories shared by the community.

The overall atmosphere will be one of reverence and hope, using light and space to evoke a sense of connection to the past while inspiring action for the future. By intertwining memory and justice, this project aims to create a meaningful tribute that resonates deeply with all who engage with it, ensuring that the sacrifices made by the Courageous 12 are never forgotten.”

How is Officer Leon Jackson (the last living member of the 12) involved in the process?

Officer Leon Jackson has been instrumental in this journey, playing a key role in the selection process and helping to educate each officer involved. We’re currently well underway, sculpting the models that will bring our vision to life. His insights and leadership are invaluable as we work to ensure the designs reflect the community’s values and stories.”

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