Sponsored Content

3 new dining + shopping spots in Water Street Tampa

Three new businesses opened their doors in April — and there’s more on the way.

Sponsored by
The interior of Ash features a bright bar and seating area. The dark interior of Alter Ego with red neon lights. A collection of gray furniture and decor.

Ash + Alter Ego are both owned by award-winning Tampa Chef Ferrell Alvarez, and Clayton Gray Home has been a local staple since 2009.

Photos provided by Strategic Property Partners

There’s so much happening in Water Street Tampa that staying up-to-date on all the events, developments + new businesses can feel like a full-time job. Luckily, that’s what we’re here for.

Today we’re highlighting the three newest additions and upcoming hotspots that bring even more retail, fitness, shopping, and dining experiences to the bustling neighborhood.

🍸 It’s a fine time to dine

  • Ash — Located on Asher’s ground floor, this Italian-inspired restaurant features an outdoor patio that’s as beautiful as it is expansive.
  • Alter Ego — This groovy cocktail lounge offers weekly live tunes, small bites + big vibes.

🛍️ Shop till you drop

There are near-endless shoppabilities in Water Street Tampa — and now you can add hand-selected home furnishings to that list:

  • Clayton Gray Home offers artisanal furniture, lighting, and decor for every aesthetic.

🌅 On the horizon

Spring + fall bring even more to look forward to, including a chic blow-dry bar, a luxury medspa, home gifts, and more.

See the new spots + explore all experiences

More from TBAYtoday
Tampa Bay’s beloved coffee joint is making its first move into Pinellas and Sarasota counties.
The city’s long-awaited two-way bike lane is nearly complete.
The new 31-story condo tower is one of the latest changes to the South Tampa skyline.
Different cities and regions have plenty of localized menu items. Now it’s time for cookies to join the fray.
Increasing the value of your home might be easier than you think.
The budding corals will eventually be replanted within the Keys as part of Florida’s Coral Reef Restoration and Recovery Initiative.
We compiled all of the feedback from our Giving Campaign to learn what readers love most and want to see more of in our newsletters. Here’s a peek at what they said.
From pop legends to chart-topping bands, there’s no shortage of concerts to see this year in the Tampa Bay area.
Here’s where to ring in 2026 in TBAY.